Spotify Marquee Campaign

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Spotify’s Marquee, a promotional tool, is designed to help up-and-coming artists and musicians gain more exposure. Marquee gives music artists on the platform increased potential to reach new listeners with sponsored recommendations. Instead of banner ads, Marquee offers full-screen sponsored recommendations of your latest singles to Spotify Free and Premium users who may be interested in their content based on listening history.

Users who click on the artist’s single will be directed to their song and nothing else, giving the user access to the artist. Artists can promote their music to Spotify listeners when choosing what to stream next. If you’re interested in trying Marquee, budgets cost around $100 when made through Spotify for Artists and $250 when set up through local representatives. You’ll have the campaign for approximately ten days or until you spend your budget, which is spent when people click on the Marquee.

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